Theories on Advertising

I chose a commercial to write about for my next paper.
Click Here to watch it.
The commercial is about a battle between Pepsi and Coke. I think it is a good commercial because Pepsi shows who the competition is and why they are better than Coke. I think it is good to see who the competition is so they know who your competitor is. Your commercial should tell the consumers to buy your product instead of the competitor because yours is better than theirs in some sort of way.
I thought this commercial was very good because they started out with a coke guy and a pepsi guy sitting down in a diner and they slowy start to talk to eachother. They shows pictures of their kids and make small talk. The coke guy then offers the pepsi guy a sip of his coke. Then the pepsi guy offers the coke guy a sip of his. The guy guys tries it and won't give it back. Here, Pepsi shows that their product is so much better than Cokes, even the Coke salesman perfers the pepsi.