The Pepsi Theory

Previously, I posted a blog that contained a link to a pepsi vs. coke commercial. I have always been interested in the various pepsi vs. coke commercials. Click here to see another one! They always clearly indicate that one is better than the other, but why then does half of the population prefer pepsi and the other half prefers coke? I found a really cool article on some research on brain activity and soft drinks. You should CHECK IT OUT.
I have always preferred Pepsi because that is just what my family drank all the time. I have a friend whose entire family drinks ONLY coke and will not even try pepsi. Through a blind taste test we both experienced, I chose pepsi and he chose coke. This reaction is described in the article above. The only reason we chose our favorite one was because that is what sparked our brain because that is what our brains thought of as "the better one". So obviously the blind taste test is not going to get the coke user to drink pepsi and vice versa. The companies have to come of with other ways, such as appealing to emotions like the pepsi verses coke commercial shows.
Obviously there is going to be an opposing view to something that so clearly has two sides. One side is pepsi, the other side is coke. The coke company probably would'nt appreciate the commercial I am going to promote because there is no evidencce that pepsi is better than coke. The guy drinks the pepsi and won't give it back. Although is is implied that the pepsi taste better so the coke guy wants to keep it, the coke company could argue that the commercial is not credible. However, most consumers today do not think about how credible a commercial or ad is, they just care about how entertaining it is and whether or not it is going to convince them to buy the product being advertised.