The Pepsi Theory

Previously, I posted a blog that contained a link to a pepsi vs. coke commercial. I have always been interested in the various pepsi vs. coke commercials. Click here to see another one! They always clearly indicate that one is better than the other, but why then does half of the population prefer pepsi and the other half prefers coke? I found a really cool article on some research on brain activity and soft drinks. You should CHECK IT OUT.
I have always preferred Pepsi because that is just what my family drank all the time. I have a friend whose entire family drinks ONLY coke and will not even try pepsi. Through a blind taste test we both experienced, I chose pepsi and he chose coke. This reaction is described in the article above. The only reason we chose our favorite one was because that is what sparked our brain because that is what our brains thought of as "the better one". So obviously the blind taste test is not going to get the coke user to drink pepsi and vice versa. The companies have to come of with other ways, such as appealing to emotions like the pepsi verses coke commercial shows.
Obviously there is going to be an opposing view to something that so clearly has two sides. One side is pepsi, the other side is coke. The coke company probably would'nt appreciate the commercial I am going to promote because there is no evidencce that pepsi is better than coke. The guy drinks the pepsi and won't give it back. Although is is implied that the pepsi taste better so the coke guy wants to keep it, the coke company could argue that the commercial is not credible. However, most consumers today do not think about how credible a commercial or ad is, they just care about how entertaining it is and whether or not it is going to convince them to buy the product being advertised.

Theories on Advertising

I chose a commercial to write about for my next paper.
Click Here to watch it.
The commercial is about a battle between Pepsi and Coke. I think it is a good commercial because Pepsi shows who the competition is and why they are better than Coke. I think it is good to see who the competition is so they know who your competitor is. Your commercial should tell the consumers to buy your product instead of the competitor because yours is better than theirs in some sort of way.
I thought this commercial was very good because they started out with a coke guy and a pepsi guy sitting down in a diner and they slowy start to talk to eachother. They shows pictures of their kids and make small talk. The coke guy then offers the pepsi guy a sip of his coke. Then the pepsi guy offers the coke guy a sip of his. The guy guys tries it and won't give it back. Here, Pepsi shows that their product is so much better than Cokes, even the Coke salesman perfers the pepsi.

Theories on the Meaning of Success

SUCCESS
Like the people I have interviewed, I too have struggled with the meaning of success. I used to always say happiness like many of those interviewed. I knew that fame and money and cars were not the keys to success, however when I would watch tv and see a famous person and their big house, I would think of them as successful. But the truth is, I don't think they were necessarily "happy". How can I think someone who is unhappy is successful if I think happiness is needed in order to be successful? I began pondering this last year and decided to look up some information on people that were famous. I wanted to know how they lived their life and if they were happy. I had problems finding the truth about all of the famous people because there was so much gossip and it was hard to distinguish between what was real and what wasn't. So I had to look at the facts. I looked at the large number of short marriages and divorces (why would you get divorced if you were happy?) and the number of arrests of famous people. I also looked at a few other factors and determined that many of them do not seem happy. Since they are not happy, they must not be successful. Many people think of these famous people as being successful as well. The media is tricking us into thinking fame and money and cars are the compenents for being successful, but if we just take time to realize that those "components" do not match with what our definition of success is, then we can begin to see that success does not have to be defined as the media would like us to define it. Happiness may indeed be the main key to success, as long as we know if the so called "successful" person is truly happy.

I found this link of the shortest celebrity marriages.
The shortest one was 6 hours! and Britney's may be determined as even shorter than that.
Check it Out:
http://weddings.about.com/cs/justforfun/a/ShortCelebWeds.htm

Theory on Mein Kampf

Hitler's view of propaganda was interesting. He said it should be looked at as a weapon. He defines propaganda as being a way of persuading someone. When I heard this, I thought of a big lie. It makes sense too. Propaganda is when ways are taken to extremes in order to persuade someone. It takes a lot to persuade some people, and one way that normally works is lying. So in a way Propaganda is like one huge lie.
The writings Hitler made about this are in the Mein Kampf, which seems pretty interesting to me and I may just have to check it out.
I also went to the newspaper archives online to see if I could find out more about Mein Kampf.
I found an article that looks really good and some of you may find it interesting as well.
The link is below:
Hitler and Mein Kampf